The advertising industry has a gatekeeping problem. Because portfolio schools are the major feeder of talent to agencies, and because portfolio schools are so expensive, if you can't afford to attend one then it dramatically increases your chances of getting stuck on the other side of an impenetrable wall. This scholarship aims to help people who, under every other circumstance, could never consider portfolio school because of severe financial hardship. By removing the barrier of money, they can now break through to the other side and follow their dream of entering advertising.
