How come everybody wants to be an art director or designer these days? We talk to tons of students each week and it seems like copywriting just ain’t it. Ummm, you guys, that's crazy! Writing is super rad, it's way more cerebral than just creative writing, it's a whole hell of a lot easier than learning how to use Photoshop, and good writers are always in high demand at agencies. This scholarship aims to incentivize more young people to attend portfolio school and become copywriters.