Copywriting Application

Name

First Name

Last Name

Address

Address 1

Address 2

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Birthday

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Quarter

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Program Location

In-Person / Denver

Online / Zoom

Were you referred to us by anyone?

C'mon and name names so we can send this lovely person a nice referral bonus!

First Name

Last Name

Where did you first hear about us?

Social Media

We love checking out your social media links because they often give us better insight into your real personality and style, more-so than advertising samples and test questions can. If you have a nicely curated Instagram or VSCO, if you've got a Twitter account where you do funny bits and goofs, if you write thought-provoking articles on Medium – all of this can be a great window into your creative potential. If you don't have anything to share don't worry about it, but if you do then drop the links below.

THE ASSIGNMENTS

#1 – Brand mashup

One of the most innovative and successful marketing stories in recent history was the Doritos Locos Taco from Taco Bell. Read all about how it came to be here: https://www.fastcompany.com/3008346/deep-inside-taco-bells-doritos-locos-taco Now, it's your turn. Take two existing brands that have never been paired up before and combine them to create an entirely new product offering that would be appealing to people. Give it a clever name, write up a short rationale for why these two brands belong together, and then mock up 1 print ad and 1 billboard that debut the new product to a national audience. (zip up these ads along with the samples you submit in #10)

#2 – Breaking down the game tape

Ok, now we want to see you break down the creative process from a fundamental standpoint. If you don't know these terms, that's ok – this is why you're coming to DAD – we've provided you some hints. Watch the following commercial and answer these three questions with a simple sentence, don't overthink it. There are no wrong answers here, just tell us your interpretations. https://www.youtube.com/watch?v=-Vf3K6J2fps

What is the insight?

What is the concept?

How is the concept executed?

#3 – What's your favorite film or television show? Why?

#4 – Write us a simple, but memorable 3-line scene between two characters.

#5 – A new [product] is coming out and [celebrity] is the new spokesperson. Write us a short 1 or 2-line jingle to promote it.

#6 – Grab a six-pack of your favorite drink, down a few, and then write us 10 headlines that sell it.

#7 – What's an ad or commercial from your childhood that you still remember?

#8 – What's your favorite desert?

#9 – What's your favorite curse word?

#10 – Go deck yourself

Enough ads, we want to see your adventurous, eclectic, resourceful, curious selves. What have you done creatively up until this point that shows you can make a career of this? What do you love to do in your free time? What inspires you? What do your friends think you're the best at? We want 3-5 samples of creative work you've done that is interesting, innovative, or just plain cool. No ads here, so please spare us any billboards or bus shelter displays. Examples of things we want to see include artwork, photography, scripts, sketches, videos, poetry, music, ideas for mobile apps... you get the dill. Put everything into a simply designed presentation deck, package it up as a PDF, label it with your first and last name, and then upload it to WeTransfer and give us your download link in the box below: www.wetransfer.com

Download Link