Campaign Development

Camp Dev is our biggest class, students take six of these while at DAD and this is where they develop and refine the campaigns that will eventually end up in their final portfolio. Visiting this class will show you what DAD does best and also gives you a taste of the creative work you’ll be doing the majority of your time with us.

Building a Brand Identity

One of the art directors’ favorite classes, here you flex more of your designer side by building a brand system from the ground up. Primary, secondary, and tertiary logos, color palette, typefaces, packaging, merch, and whatever the hell else you think aligns with the tone of the brand and properly tells its story.